Visionary Strategy & Expert Execution
Focusing now on bringing our extensive background in retailer & development strategy to potential partners, M2G can become a critical partner to other owners’ legacy projects.
We take a discerning approach to strategic partnerships, taking on selective, bold, challenging projects with a compelling story. With our unique ability to create innovative solutions to complex problems and Co-President Jessica Miller’s rich history consulting for brands like Warby Parker, Tesla, and more, M2G Ventures brings more to the table than a traditional partner.
This is precisely why the Fort Worth Stockyards brought M2G onboard to help develop the strategy for their $200M Mule Alley renovation project.
What We Did
Helped to guide the creative vision of the Mule Alley renovation, from branding to collateral design to placemaking.
Consulted on property strategy, with the goal of creating a curated balance of restaurant & entertainment venues, retail, and office spaces.
Identified ideal tenant types and consulted on tenant selection. Goals included a balance of local business with relevant regional & nationwide chains. Tenants include brands like Lucchese, Shake Shack, Simpli.fi, American Paint Horse Association, Second Rodeo Brewing, RFD TV, Provender Hall, a restaurant by Chef Marcus Paslay, and a restaurant by Chef Tim Love.