Size
180,000 SF
Sector
Mixed-use District
Scene
Fort Worth, TX
Role
Advisor
Owner/Developer
Stockyards Heritage Development
96%
Leased
9MM
Annual Visits
+160%
District F&B Sales
+55%
District Retail Sales
One brick at a time, Mule Alley came to life through a meticulous process of restoration and transformation. 500,000 bricks were laid by hand. Original windows were restored. Haylofts became dining areas. Fire doors became art. Together, these disparate pieces of history have come together as one of the most iconic redevelopment stories in the United States. Throughout the old west renaissance, M2G Ventures served as the exclusive retail partner, courting tastemaking brands that ran the gamut from international symbols of authenticity to Fort Worth’s own local flavor.
In this Americana marketplace, the world’s greatest heritage brands came together to set a new standard for quality and authenticity, anchored by Hotel Drover — a jewel in the crown of Marriott’s Autograph Collection®. Local restaurateurs are putting Fort Worth on the map as a culinary destination that cannot be missed. And tried & true events like rodeos and cattle drives ensure Mule Alley is still rooted in the history of The Stockyards.
Mule Alley’s Stable of Brands
In Texas, you’re defined by the company you keep. Mule Alley is no different. Intending to draw in everyday adventurers, M2G Ventures wrangled a one-of-a-kind lineup, hailing only those with a passion, a dream, a big idea, and a nod to the wild west.
The cast is a result of our relentless dedication to highly sought-after, innovative, legendary, and timeless brands that would be true ambassadors to the future and past American heritage.
Stable of Brands
Office
American Paint Horse Association
Simpli.Fi
Retail
Ariat
Double D Ranchwear
Flea Style
Kimes Ranch
King Ranch
Lucchese Collection
Tucker Brown
Wide Brim
Wrangler
Restaurant
Avoca Coffee
Caterina’s
Cowtown Winery
Melt Ice Creams
Paloma Suerte
Provender Hall
Second Rodeo Brewing
Shake Shack
Sidesaddle Saloon
Tannahill’s Tavern
The Biscuit Bar
97 West
Lifestyle
Hotel Drover
Tannahill’s Music Hall