June 3, 2021
Sweet Tooth Motel Pop-Up Bound for Fort Worth
BY JEREMY HALLOCK, DALLAS MORNING NEWS, MAY 11, 2021
The latest creation from Sweet Tooth Hotel is heading to Fort Worth.
The Dallas visual attraction has been branching out with a smaller, portable version dubbed Sweet Tooth Motel, a 20-foot shipping container resembling a roadside vintage motel. Having already visited Denison and Allen, its next stop is the Foundry District in Fort Worth, where it eventually plans to have a permanent presence.
The motel will be in the Foundry’s outdoor gallery, Inspiration Alley. It will open June 5.
The shipping container will neighbor the “hotel lobby,” at 2600 Weisenberger St., a separate building where guests can check in and view additional, new installations.
“It’s going to be a little weirder,” says Sweet Tooth founder Jencey Keeton. “At the Dallas location we play on candy a lot, but this will have a small-town vibe.”
The check-in building, which is essentially a large metal shack, has been painted to resemble a vintage Shasta camper and inside it has been designed as a “wild hair salon.” The building also features two new installations, a “sprinkle spa” filled with giant sprinkled doughnuts and a motorcycle similar to what Prince rode in Purple Rain. It will eventually become its own full-fledged Sweet Tooth location, Keeton says.
“We are looking at expanding into some other markets,” Keeton says of future plans. “Fort Worth is our first one.” She says the new spot will also be a “creative and community space” for events.