Old Dallas Industrial Campus Set for Urban Business Redo

By Steve Brown, The Dallas Morning News, August 9, 2022

A six-building industrial complex northwest of downtown Dallas is getting a total makeover.

A Fort Worth developer is repurposing an aging industrial complex northwest of downtown Dallas.

In April, M2G Ventures purchased the six-building Commonwealth Business Park on Irving Boulevard between the Dallas Design District and the medical district.

The almost 113,000-square-foot industrial campus near Stemmons Freeway was built in 1980 and houses a variety of business tenants.

M2G Ventures plans to revamp the buildings, which it has rebranded The Archetype. The new owner’s upgrades will include major capital improvements such as storefront upgrades, graphics, landscaping, lighting and public art installations.

The properties will be marketed as urban industrial space for logistics uses, showrooms, medical and e-commerce tenants.

“There’s immense opportunity for this project, so we wanted the project identity and name to capture our innovative redevelopment approach. The Archetype’s rebranding reflects its unique personality and instills a sense of connection between tenants while creating differentiation in the market.”

Jessica Miller Essl, Co-Founder, M2G Ventures

The largest vacancy in the complex is a 25,000-square-foot space that M2G Ventures is pitching to potential brewery, distillery, coffee roastery and showroom tenants.

“We want to create the ideal space for thriving tenants. We feel we are doing that with the art infusions, new landscaping, added wayfinding and signage, along with the improved storefront and exterior lighting upgrades. Add in its ideal location and easy access to DFW’s most affluent and densely populated areas, and we believe we are truly creating a place users want to be.”

Amy Castellanos, SVP Development, M2G Ventures

The project is M2G Ventures’ second redevelopment in the area. Last year, the company bought a 250,000-square-foot office and industrial property at 3200 Irving Blvd.

M2G Ventures also owns two more office and warehouse buildings across the street from The Archetype project.

The properties M2G has purchased are in the same area of Dallas as the new $350 million Pegasus Park medical and life science campus on Stemmons Freeway.

In the last two years, the property firm acquired and redeveloped more than 2.6 million square feet of real estate valued at over $230 million.