A Real Initiative Deserves a Real Name.
Introducing Soar.
This year marks an exciting and important milestone in the story of M2G’s Mental Health Initiative.
After years of growth and momentum, we are proud to introduce Soar – the evolution of an initiative shaped by purpose, strengthened by partnership, and guided by a clear sense of why.
We chose the name Soar because it reflects both action and aspiration. It is a simple, powerful word – approachable yet bold – that conveys upward motion and shared progress. At its heart, Soar represents what this work has always been about: elevating understanding, expanding access, and lifting individuals and communities toward healing.
Soar reflects both the growth of this work and the responsibility that comes with expanding impact.
A Moment Built on Momentum
Following years of successful and growing signature events – and with more than $2 million raised to support mental health research, advocacy, and community – it was time to elevate how this initiative shows up in the world. As the reach and resources behind the work expanded, so did the need for clarity, alignment, and focus.
This transition reflects a thoughtful articulation of what Soar represents, the vision our mission serves, and the pillars that continue to guide its impact.
GROUNDED IN PURPOSE
Aligned behind three foundational pillars – research, advocacy, and community – Soar’s work is designed to create meaningful, lasting progress:
RESEARCH to advance evidence-based understanding of mental illness
ADVOCACY to raise awareness and influence systems of care
COMMUNITY to equip people and organizations to support one another
Together, these pillars support a bold vision for the future of mental health.
Our Vision
Soar envisions a world where mental illness is better understood, prevented, and effectively treated. One where communities are equipped with resources to support one another, and those impacted have access to proven paths to healing.
Understanding, access, and compassion are essential to meaningful progress in mental health.
Our Mission
To realize this vision, Soar is on a mission to inspire advances in the understanding, prevention, diagnosis, and treatment of mental illness. This work is made possible through collaboration, evidence-based approaches, and the shared commitment of partners who believe in creating real change.
Your support enables this mission – expanding resources, strengthening partnerships, and helping turn vision into action.
Looking Ahead
Looking forward, Soar will continue partnering with leaders in the mental health space to create practical change, while working to amplify the voices of those on the front lines of mental illness. By shifting the focus of mental healthcare toward treating the whole person, Soar is committed to progress that is both compassionate and effective.
Real change happens when science, advocacy, and lived experience move forward together.
An Invitation
As Soar spreads its wings and ascends to expand its impact, we invite you to be a part of this journey. This next chapter is built on what has already been achieved – and on the collective belief that mental illness deserves deeper understanding and sustained action.
Together we will change the way we understand and treat mental illness.
