M2G Ventures to Redevelop Six Buildings in Design District

By Carla McCanna, DCEO, August 18, 2022

North Texas-based real estate investment and development company M2G Ventures is redeveloping and rebranding The Archetype, a six-building light industrial park, which will soon be a 112,741-square-foot modern urban industrial destination.

Located at 3131 Irving Blvd., the project is conveniently located in the heart of Dallas between East Brookhollow and the Dallas Design District. With lease availability ranging from 2,500 to 25,000 square feet as well as a single-building opportunity for a key tenant at the front building, the space M2G Ventures says is “designed for tenants that want out-of-the-ordinary space in an out-of-the-ordinary location.” According to a release, the buildings will be ideal destinations for logistics, showroom, medical and e-commerce tenants.

“There’s immense opportunity for this project, so we wanted the project identity and name to capture our innovative redevelopment approach. The Archetype’s rebranding reflects its unique personality and instills a sense of connection between tenants while creating differentiation in the market. Energizing and enhancing The Archetype’s design creates an atmosphere for discerning brands to thrive in this highly sought after urban industrial location.”

Jessica Miller Essl, Co-Founder M2G Ventures

The Archetype was formerly known as the Commonwealth Center, but the redevelopment is set to include a full rebrand, major renovations, capital improvements, storefront upgrades, environmental graphics, enhanced landscaping, lighting upgrades, and public art installations commissioned by local artists. According to M2G Ventures’ chief creative Katie Murray, the art is a key piece of the rebrand, and each piece has been curated specifically for the vision ahead.

“We want to create the ideal space for thriving tenants. We feel we are doing that with the art infusions, new landscaping, added wayfinding and signage, along with an improved storefront and exterior lighting upgrades. Add in its ideal location and easy access to DFW’s most affluent and densely populated areas, and we believe we are truly creating a place users want to be.

Amy Castellanos, SVP Development M2G Ventures